Sports FanPublic domain
The IPL is now a broadcast business that happens to stage cricket
Media rights, not gate receipts or merchandise, are what the league sells. Everything about the calendar and the format follows from that.
Sports FanPublic domain
Media rights, not gate receipts or merchandise, are what the league sells. Everything about the calendar and the format follows from that.
Pro Kabaddi launched in 2014 with a format built for broadcast. A decade on, the audience is enormous and the talent pipeline is still catching up.